Hollaback empowers victims of street harassment, as well as witnesses to speak out via their online community. By developing a series of hoarding posters that display a message within a message via the invitation motif, we catch the interest of passerbys in areas with high levels of street harassment. Users are invited to take part in the online community, where street harassment is mapped out via pink (victim) and green (witness) arrows overtop major cities.

 

Completed as part of an Art Direction course with partner Khiry Cummings.
Copywriting: Sarah Minor
Art Direction: Khiry Cummings